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Who’s Where: Your Creative Director Cheat Sheet for 2022

While some things in fashion change, others stay the same – like the constant changes at the top, especially on the creative side.

In the first two months of 2022 alone, we had bubbly debuts from Nigo and Matthieu Blazy at Kenzo and Bottega Veneta respectively, as well as some exciting announcements about what’s to come, such as Tremaine Emory’s spin on Supreme. Later this spring, we will also enter a new era at Emilio Pucci, led by Camille Miceli.

Stay up to date on all the hirings, departures and debuts of creative directors at the major fashion brands below.

Bottega Venice

Matthieu Blazy made his Bottega Veneta debut during Milan Fashion Week in February, for the fall of 2022, heralding a new era for the brand. Former boss Raf Simons and partner (and creative director of Alaïa) Pieter Mulier were in the front row, as were Julianne Moore, Tracee Ellis Ross, Jacob Elordi, Yahya Abdul-Mateen II and more.

“I really think now is the right time. I have enough experience and know myself a little bit better to be able to make an objective decision and not be afraid of the consequences,” he told Tim Blanks before the show. Business or Fashion. † “It’s a tough industry, but I know how to work with a studio, I know how to work with a merchandising team. I know how to translate the clothes into stock. I now know how to work with a design team. And I’m very comfortable with that. Now of course there’s a different scale, like working with marketing images. But that just adds to what I already knew. So it’s nice to be in charge.”

Emilio Pucci

Camille Miceli will present her first collection for Emilio Pucci in April. She made the leap from Louis Vuitton accessories to head the Italian fashion house in September. She is the first woman to fill the role.

Hugo Boss

Marco_Falcioni _HUGO_BOSS_1_sRGB

Hugo Boss is in the middle of a (certainly quite expensive) rebranding. It was mainly a marketing push with many influencers and celebrities – until February, when the company announced that it would also be making a shift in design direction.

On February 28, the brand announced that Chief Brand Officer Ingo Wilts would be leaving the company “for personal reasons.” (However, he would “stay involved in collection-related projects until the end of December,” according to a press release announcing his departure.) Marco Falcioni, who had worked for Hugo Boss since 2015, would replace him, acting as the new Senior Vice from March 1. President Creative Direction. Andrea Cannelloni, an alumnus of Hugo Boss’ creative team, would also work as a creative advisor.

“I look forward to working with Marco Falcioni and Andrea Cannelloni, who both bring outstanding creative style and expertise to collection development,” said Daniel Grieder, CEO of Hugo Boss, in a statement. “We want to be a 24/7 lifestyle brand for men and women, reaching younger consumers and turning them into real fans. I am convinced that Marco Falcioni is the perfect choice for us to develop our collections into the future. He has an absolute sense of trends and responds to the zeitgeist and aspirations of the new generations. Andrea Cannelloni in return will be instrumental in bringing back our casual and athleisure business in the years to come.”


Nigo’s first-ever show as Kenzo’s creative director at Paris Fashion Week Mens in January drew quite a crowd, including then-couple Ye and Julia Fox. The Japanese designer’s debut collection tasted the revival of the ’80s Americana aesthetic that the designer grew up with in Japan, marrying the work and legacy of founder Kenzo Takada. With this, Kenzo also switched to a drop product release structure, with the first capsule from this line available for purchase the day after the show.

Nina Riccia

On January 31, Nina Ricci announced that Lisi Herrebrugh and Rushemy Botter would be leaving the brand after more than three years at the helm.

“The house of Nina Ricci would like to thank Lisi and Rushemy for their poetic interpretations of the brand’s collections, which have given Nina Ricci a fresh approach and a new sense of modernity, which we will continue to work on in the future,” said a statement from Nina Ricci to Vogue. No replacement has been designated; in the fall 2022 lookbook, Nana Baehr is credited as the leader of the Nina Ricci studio.


Supreme appointed its first-ever creative director in February 2022: Tremaine Emory, the founder of the cult label Denim Tears. Founder James Jebbia is still in the picture overseeing the company, but Emory’s hiring marks the brand’s first big step since it was acquired by VF Corporation in late 2020.

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