TikTok has become the most popular online resource in the world in 2021, placing Google in second place. And this means that there is a huge concentration of potential customers on the platform, among which every company can find its own if it makes the effort.
Until recently, advertisers were skeptical of the social network and believed that most of the public was insolvent. What now? Almost all the major brands have created their own accounts, posted videos, devised trends and launched targeting, and this is yielding great results. If you’re still underestimating TikTok, we suggest you take a closer look and don’t miss the chance to reap the rewards.
Now that we have discovered that the platform has a lot of potential and opportunities, let’s take a look at some effective ways to promote. Now you will learn how to promote your account without having to buy TikTok followers.
TikTok will finally have targeted ads in 2020. Today, there are three promotional formats on the social network:
Full screen banner at the entrance, video up to 60 seconds. This is the largest size. 71% of users say it grabs their attention (according to the platform). Such advertising has a good effect on brand awareness;
Full screen advertising banner at the entrance: image for 3 seconds or GIF for 3-5 seconds. The ad can be linked to a brand landing page or a hashtag challenge. Acquisitions change daily and are exclusive to each category. One brand can only handle one category per day. This size is great for maximum coverage;
Video ads in the feed. Often it is presented in the form of native videos that appear in the feed along with regular content. Such videos sometimes look so natural that a person does not immediately realize that they have an advertisement in front of them. In-Feed ads do a good job of drawing attention and calling to action as it has a CTA section that you can use to redirect to a website or hashtag challenge.
Even if you only use these methods, it will be much easier for you to promote your account. In this case, you are not necessarily buying followers on TikTok, although it is still one of the most effective ways.
Agent accounts are official TikTok affiliate profiles. They have privileges over regular ad accounts. This is not a separate promotional tool, but a way to launch your targeted ads effectively, without wasting the budget, unexpected blocks and nerves.
Each agency has its own conditions, usually the supplement is the minimum balance and a percentage of your advertising budget (the rate is determined individually).
There are also requirements for the advertising itself and the product: they must not violate the rules of the site, for example you cannot promote gambling, sell animals and make political advertising. More information about the rules can be found on the official website.
Like Instagram, TikTok has influencers. They create content with a certain style and features, each with its own unique audience. Many big brands actively collaborate with TikTok influencers and get good results: increase awareness, sales, downloads, and so on. The most important thing is to choose a blogger with a suitable audience for you. In terms of content, the brand must have an organic look and fit with style and idea. For example, an influencer with aesthetic videos will successfully promote beauty products, scented candles and fine jewelry.
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