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HomeFashion NewsMust Read: Vans Teams Up With Emma Mulholland On Vacation, Luar Teases...

Must Read: Vans Teams Up With Emma Mulholland On Vacation, Luar Teases NYC Pop-Up

These are the stories that are making headlines in fashion on Friday.

Vans launches partnership with Emma Mulholland on Holiday
In its first collaboration with Vans, Australian label Emma Mulholland on Holiday combines its travel and souvenir-inspired aesthetic with classic Vans skateboard styles such as the Sk8-Hi Tapered, the Classic Slip-On, the Old Skool and the Decon Slide, which EM renovated on Holiday with the signature Happy Hibiscus and Olive and Purple Check prints. The collection also includes ready-to-wear and accessory options, priced from $14-$120. The Emma Mulholland on Holiday x Vans collaboration is now on sale at {Fashionista Inbox}

Luar teases pop-up in New York
In addition to a new digital campaign for his limited-edition orange pony hair Ana Bag, Luar teased a pop-up store in New York City. It will be just one day on August 9 at a location revealed on the brand’s Instagram the night before. {Fashionista Inbox}

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The North Face focuses on resale
Four years after The North Face launched Renewed, its self-managed resale platform, the brand aims to put greater emphasis on its circularity efforts through 2023. To accelerate this, The North Face brought in two partners in May: Tersus and Archive. With Renewed, The North Face is targeting three customer groups: a consumer who feels Renewed and offers them price-friendly access to the brand, ‘fashion people’ interested in older products and an engaged audience of people who only buy products that consist of a circular business model, says Matt Schiff, VP of e-commerce at The North Face. In September, the brand will take it one step further by introducing the first capsule collection created specifically for a revamped circular business model. {Glossy}

DTC Brands Are Looking For More Affiliate Marketing To Scale Business
Affiliate marketing is nothing new for digital-native brands. Many online retailers have even built internal departments to manage creators who promote their affiliate links and help create sales. And as changes in privacy and third-party cookies loom, many direct-to-consumer brands are spending even more of their advertising budgets on affiliate marketing. Meg Strachan, founder and CEO of Dorsey, told Modern Retail that, “from a creative perspective, people aren’t responding to the same kind of overproduced ads that customers converted five years ago.” Today’s editorial gift guides, reviews, and influencer recommendations attract young consumers more than a glamorous ad. {Modern Retail}

Home page photo: Courtesy of Vans

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