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Must Read: The Rise Of Influencers With ‘Day Jobs’, Copenhagen Fashion Week Evolving

These are the stories that are making headlines in fashion on Tuesday.

The rise of influencers with “day jobs”
Brands are increasingly seeking to partner with content creators who wouldn’t list “influencer” as their profession. For the past decade, content creators have used parts of their daily lives, such as dressing or dining, to build content around. For someone who has a separate career to focus on, content often comes out less manufactured and they are more engaged with their followers. In a market full of full-time social media creators, these day-to-day users can be refreshing for brands and consumers alike. {Business of Fashion}

Copenhagen Fashion Week is evolving
Since its inception, Copenhagen Fashion Week has been a hub for new creatives to explore new ways of designing. While Danish design is typically categorized as colorful and bohemian, at least compared to its Swedish neighbors, CPHFW is beginning to see a new aesthetic. “Copenhagen is a city of many cultures — but not in the same way as Paris or New York — so I feel like more cultures are being made up here,” designer Simon Wick told Vogue’s Laird Borrelli-Persson. As more non-traditional approaches to fashion are welcomed into the CPHFW space, Wick says, “It’s kind of what happened to McQueen in London, where rebellion finally seemed to be accepted by the elite.” {Fashion}

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The Unexpected Appeal of Costco Clothing
In a world where people are obsessed with finding the best fashion deals, look no further than the stacks of loungewear, cargo pants, and skorts at discounted superstore Costco. TikTok users have highlighted the unexpected appeal of Costco clothing, with the search term “Costco clothing finds” growing to nearly 2 billion views, while the hashtag #costcoclothes grew to more than 4 million. As social media embraces Costco for nearly 50 years since it opened, the company continues to prove its staying power. {Refinery 29}

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