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Must Read: The New Virgil Abloh Documentary, Can Fashion Make Money In The Metaverse?

These are the stories that are making headlines in fashion on Thursday.

In Virgil Abloh’s New Documentary, ‘V’
Mahfuz Sultan and Chloe Wayne Sultan, filmmakers and close friends of the late Virgil Abloh, have released ‘V’, a 30-minute tribute to his legacy. The duo takes Vogue’s Liam Hess through their concept and process of creating it. The film features close friends and associates of Abloh, including models Bella Hadid, Joan Smalls and Kendall Jenner, and his music director Benji B and stylist Ib Kamara. Mahfuz says they “hope the film shows a cross-section of the diversity of the people he influenced and in turn were influenced by the world and the community he created around him, the number of people he influenced and touched.” {Fashion}

The reality of fashion in the metaverse
An article from The State of Fashion: Technology, a report jointly published by Business of Fashion and McKinsey & Company, explains how brands and companies should focus on generating sustainable revenues from the metaverse. One of the most prominent factors in the development of fashion in the metaverse is virtual fashion when it comes to digital identity. “The gaming skins market could reach $70 billion by 2024, up from $40 billion in 2020,” the report said, recommending that fashion brands partner with gaming and tech companies that have been producing paid digital skins for years. {Business in fashion}

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Dior Releases His Collaboration With Travis Scott
“Cactus Jack”, Travis Scott’s collaboration with Dior, will be released on July 13 after being reworked as a capsule. The collection was initially slated for a January release to serve as Dior’s premier spring collection, but was postponed indefinitely after the tragedies at Scott’s Astroworld festival. (Eight people died and two were hospitalized as a result of the November 2021 show. More than 300 concert-goers were injured.) The LVMH house did not explain the shift in strategy. {WWD}

The medical professionals debunk health myths on TikTok
On TikTok, wrong health information spreads like wildfire and can influence medical decisions of affected users. Rina Raphael of The New York Times profiles multiple experts, such as Mustafa Dhahir, a practicing pharmacist and medical student in Australia, who creates content on TikTok to expose misinformation. Many of these creators say the work is exhausting. “For every big creator that’s really evidence-based, you’ve got 50 or 60 big creators spreading misinformation,” says Dr. Idrees Mughal, a UK-based doctor with 1 million TikTok followers. Abbie Richards, a disinformation researcher, wants more investment in debunking. {The New York Times}

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