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HomeFashion NewsMust Read: See By Chloé Is Being Discontinued, Telfar Announces Mysterious Collaboration

Must Read: See By Chloé Is Being Discontinued, Telfar Announces Mysterious Collaboration

An image from the See by Chloé campaign in Spring 2022.

These are the stories that are making headlines in fashion on Friday.

Chloé quits See by Chloé
Chloé will phase out See by Chloé over the next three years, WWD reports. First founded in 2001, the brand is being discontinued in efforts to bolster Chloé’s positioning as a luxury luxury label and continue to drive the success and dynamism of its flagship brand. “We see this as a natural and necessary step to continue the refurbishment of our first line and to reaffirm a one-line, one-brand overarching approach as our strategy going forward, with consistent positioning across all our communications Chloé CEO Riccardo Bellini told WWD. {WWD}

Telfar announces mysterious partnership
Telfar has announced a mysterious partnership with an unnamed entity. The unidentified collaboration, an offering of four mystery pieces, will be available via “blind pre-order” on March 25 before the brand releases images, making “Telfar… the first company ever to pre-order a faith-based blind.” according to the brand. For those who don’t like surprises, the medium and large bags will drop on March 31, a small bag will be available on April 4, and a final item of the collaboration launches on April 8. {Fashionista inbox}

An exploration of the enduring popularity of Dr. Bronner
Whitney Bauck delves deep into the history and enduring popularity of Dr. Bronner’s soap opera for Bustle, asking “how has the wacky-labeled brand managed to become the kind of beloved staple that’s been around for nearly 75 years?” Bauck also delves into the company’s sustainability practices, religious affiliations, and family ties, as well as its place in the broader landscape of personal care and the “clean” beauty industry. {Rush}

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In the natural hair community, inclusivity is a moving goal
Houreidja Tall explores “how years of YouTube tutorials, complicated routines and expensive salon appointments have left some women” in the natural hair movement for Harper’s Bazaar. “For all that natural hair movement has brought us, the conversation has remained nuanced,” Tall writes. “Often, going ‘natural’ has meant stocking up on an arsenal of new products and spending hours in the art of styling the hair. But what about those who don’t want to spend a small fortune on products and services hoping to way their hair looks?” {Harper’s Bazaar}

The Grove has always been the shopping destination LA deserves
For Town & Country, Max Berlinger pays tribute to Los Angeles shopping mecca The Grove, which opened 20 years ago this month. †[The Grove] takes the best of certain Southern California settings and brings them together: the fantasy of a studio set, the magic of an amusement park, and the shrewd capitalist ingenuity of a shopping center,” Berlinger writes, adding, “as any good Angeleno knows, culture — especially the culture of open-air shopping — has long been a critical part of our city’s cultural experience.” {Town & Country}

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