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HomeFashion NewsMust read: Pyer Moss launches handbags, Sydney Sweeney is now a Tory...

Must read: Pyer Moss launches handbags, Sydney Sweeney is now a Tory Burch brand ambassador

These are the stories that are making headlines in fashion on Thursday.

Pyer Moss launches first handbag and mainline footwear for women
Earlier this month, Kerby Jean-Raymond placed Pyer Moss’ first-ever billboard on Flatbush Avenue to announce the brand’s foray into a new category: handbags. The collection, which includes both bags and women’s shoes (another first for the brand), is now live on pyermoss.com. Check out the full campaign, shot by Shikeith and styled by Dara Allen, in the gallery below. {Fashionista Inbox}

Sydney Sweeney Named Brand Ambassador for Tory Burch Bags and Shoes
In other accessory news, Tory Burch announced it had tapped Sydney Sweeney as the face of its bags and shoes – the brand’s first official ambassador. “Sydney is one of the most talented and relevant young actors working today, but I am equally inspired by her curiosity and confidence,” the designer said in a statement. “She is unabashed and powerful in her approach to acting and doing business. I am delighted to be working together.” Sweeney added: “I’m already a fan of [Burch’s] clothing and accessories for years, and I admire her tireless work supporting women. I am inspired not only by Tory’s vision and the company she has built, but also by her kindness and philanthropy. I am so looking forward to the great collaboration and meaningful conversations to come.” {Fashionista Inbox}

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Photo of Sydney Sweeney

The future of luxury discounts
In Business of Fashion, Robert Williams reports on the relationship between luxury fashion and sales and discounts, the conflict some of these players face between wanting to maintain exclusivity and having to sell products, and the different ways these brands approach this. {Business in fashion}

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This post Must read: Pyer Moss launches handbags, Sydney Sweeney is now a Tory Burch brand ambassador

was original published at “https://fashionista.com/2022/04/pyer-moss-handbags-shoes-launch”

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