Saturday, December 3, 2022
HomeFashion NewsMust Read: How Fashion Brands Are Investing In Diwali, Neutrogena And Chloe...

Must Read: How Fashion Brands Are Investing In Diwali, Neutrogena And Chloe X Halle Team Up With Howard University

How fashion brands invest in India’s biggest holiday
The Diwali season is upon us and the festivities are likely to pick up again after two years of minimal celebrations, due to the pandemic. The run-up to Diwali is India’s prime shopping season, with many revelers buying not only Christmas decorations, but also new fashions. According to YouGov’s Diwali Spending Index, estimated purchase intent among urban Indians has risen to 94.45 points this year, a big jump from 80.96 in 2020. “It’s not just about running ad campaigns that coincide with peaks in Indian demand, like festivals,” Devangshu Dutta, chief executive of retail consultancy Third Eyesight, advises brands, “[it’s] also ensure that the product is relevant to the Indian context.” {Business of Fashion}

Chloe x Halle Bailey 2022 Nickelodeon Kids Choice Awards

Neutrogena and Chloe x Halle Team Up for Howard University Collaboration
Neutrogena joins forces with Chloe and Halle Bailey to team up with HBCU Howard University for the annual Yard fest homecoming event Friday. The plans include offering free skin care tailored to students’ needs and lifestyles, encouraging applications to the social health platform Hutano, and donating $2 per application to Howard University’s School of Dermatology. {Fashionista Inbox}

Scroll to continue

Want to be the first to hear about the latest news from the fashion industry? Sign up for our daily newsletter.

This post Must Read: How Fashion Brands Are Investing In Diwali, Neutrogena And Chloe X Halle Team Up With Howard University

was original published at “https://fashionista.com/2022/10/fashion-brands-diwali”

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments