Saturday, December 3, 2022
HomeFashion NewsMust Read: Farfetch Buys 47.5% Of Yoox Net-a-Porter, Bad Bunny And Adidas...

Must Read: Farfetch Buys 47.5% Of Yoox Net-a-Porter, Bad Bunny And Adidas Launch New Partnership

These are the stories that are making headlines in fashion on Wednesday.

Richemont sells 47.5% of Net-a-Porter to Farfetch
Swiss conglomerate Richemont is selling 47.5% of Yoox Net-a-Porter (YNAP) to Farfetch, the e-tailer’s largest competitor, in a new deal that will value YNAP at about $1 billion. Richemont will receive $440 million in Farfetch stock now and another $250 million in five years. Investment firm Symphony Global will acquire another 3.2% of YNAP, leaving the company — which has lost money — without a controlling shareholder. Richemont bought a majority stake in YNAP in 2018, when it was valued much higher, at €5 billion. Farfetch could acquire the remaining shares if it wanted to, paving the way for dominance in the luxury e-commerce space. {Business of Fashion}

bad bunny adidas 2022

Scroll to continue

Bad Bunny and Adidas realize new collaboration
The new Bad Bunny x Adidas Originals Forum comes in a sky blue colorway inspired by the beaches and blue skies of summers in Puerto Rico. The collaboration follows on from the brand and singer’s 2021 releases “The First Café”, “Easter Egg” and “Back to School”. The new style will be available in the confirmed app from August 27. {Fashionista inbox}

How Adidas Sambas Became the Shoe of the Summer
Speaking of Adidas, GQ’s Samuel Hine wrote about the growing popularity of the brand’s classic Samba style within the fashion community, and how fashion people are in many ways late to the Samba party. The Samba is considered one of Adidas’ best-selling styles, with Drew Haines, merchandising director of sneakers and collectibles at StockX, saying: “In the past two months, we’ve seen almost the same amount of Samba sales as in the previous five months (January to January). and with May 2022) together.” Key players in the revival of the nostalgic shoe include Jonah Hill, Grace Wales Bonner, Gucci and Harry Styles. {GQ}

Sign up for our daily newsletter and get the latest industry news delivered to your inbox every day.

This post Must Read: Farfetch Buys 47.5% Of Yoox Net-a-Porter, Bad Bunny And Adidas Launch New Partnership

was original published at “https://fashionista.com/2022/08/farfetch-yoox-net-a-porter-deal”

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments