Must Read: A Look At Luxury Crisis Management, What Activist Investors Want From Fashion?

These are the stories that are making headlines in fashion on Friday.

Vogue Business examines luxury crisis management
Kati Chitrakorn examines luxury crisis management for Vogue Business, looking specifically at the response of companies like LVMH, Kering and OTB Corp to the war in Ukraine. “Sources close to luxury brands have told Vogue Business that workers, especially those on the ground in Ukraine, are first on the agenda, rather than social media statements,” Citrakorn explains. “Speaking to their people and figuring out what they can do meaningfully, then talking to global teams for a collective response is the norm. But during this time, consumer outrage often gets louder.” {Vogue Business}

What do activist investors want from fashion?
Business of Fashion’s Chavie Lieber questions what activist investors — who buy stocks to drive change from within — really want from fashion brands, especially the retail segment. “Activist investors can… help a brand fulfill a pivot that they may not have the vision or the risk appetite to go it alone,” Lieber writes. “Retailers are a particularly ripe target… Their problems may not be easy to solve, but it’s relatively easy for an activist to argue that a radical course correction is needed.” {Business in fashion}

Thebes Magugu tapped to design for AZ Factory
Founded by the late Alber Elbaz, AZ Factory has designated Thebes Magugu as its first ‘amigo’, meaning the designer will collaborate with the brand for its next collection. According to the brand, this marks the first collaboration with other “talents, partners” [and] customers to experiment and try new things.” {Fashionista inbox}

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