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Lagos Fashion Week partners with Industrie Africa for a special retail partnership

Lagos Fashion Week has teamed up with renowned African luxury fashion e-tailer, Industrie Africa, for a special retail partnership.

Launched on March 15, 2022, the groundbreaking collaboration between two major African fashion industry establishments – both of whom have relentlessly championed, exalted and assembled Africa’s strongest designers into a regional and global community – allows customers to shop at a number of talented brands that presented at Lagos Fashion Week’s tenth anniversary showcase last October.

Industry Africa unveils its dedication to the platform’s mission and will bring out a new wave of the continent’s designers, as well as the latest collections from iconic African brands over a three-month campaign, with new styles coming every week.

Consumers worldwide will be able to purchase more than 180 new products in various categories: ready-to-wear, swimwear, accessories and footwear.

Photo | @lagosfashionweekofficial

Speaking about the inaugural partnership, Lagos Fashion Week founder Omoyemi Akerele said: “We are delighted to be rolling out this partnership with Industrie Africa under the Lagos Fashion Week Presents platform, which focuses on expanding access to market pathways for African It also gives us the opportunity to take advantage of a model that best combines the physical experiences of the catwalk shows in Lagos and the emotions it evokes, with opportunities for a global audience to digitally view some of the designers’ collections after the show. to shop.”

Industrie Africa Founder and CEO Nisha Kanabar added: “Industry Africa’s beginnings in 2018 were based on a desire to give the world as a whole intimate access to the continent’s exceptionally diverse designer landscape. We are now expanding this concept. Going even further with a special opportunity to shop a curated selection of the latest Spring ’22 collections from Lagos Fashion Week’s 10th anniversary electric runway runway.We can’t wait to see where our style-conscious Industrie Africa customer goes will pull off after our biggest launch yet.”

The first phase of Lagos Fashion Week X Industrie Africa is available to shop exclusively on Industrie Africa.

Brands participating in the event include Andrea Iyamah, Emmy Kasbit, IAMISIGO, KikoRomeo, NKWO, Orange Culture, Lisa Folawiyo, Studio 189, Babayo, Cynthia Abila, Gozel Green, Maliko, Niuku and Pepper Row.

This post Lagos Fashion Week partners with Industrie Africa for a special retail partnership

was original published at “https://www.glamcityz.com/lagos-fashion-week-collab-with-industrie-africa-for-special-retail-partnership/”

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