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HomeFashion NewsIt's International Women's Day and we share an incredibly inspiring woman!

It’s International Women’s Day and we share an incredibly inspiring woman!

International Women’s Day!

Have you ever met someone who seems to effortlessly juggle SO much in life, and you think to yourself, “How on earth is she doing?” That is the question I still ask myself when I see the very special and inspiring co-founder and chairman of LTK, Amber Venz Box. On International Women’s Day, I am honored to share more about Amber and her amazing rise as a woman in the male-dominated tech industry.

Amber Venz Box

There are bada*s female entrepreneurs who create cool businesses, and then there are next, next, next level entrepreneurs who create entire industries… that’s Amber! She is the co-founder and president of LTK (formerly RewardStyle). Amber runs a multi-billion dollar business (yes, with a “B”), all the while raising 4 young children, supporting other female entrepreneurs, and looking gorgeous at the same time! Plus, she’s only 34! If you are not familiar with LTK: it is the technology company that enables influencers like me (150,000+ influencers) to monetize their blog and social media content. I literally wouldn’t have a business if Amber wasn’t there.

You can find Amber here on LTK or here on Instagram. Keep scrolling to learn more about Amber and her expert advice for those of you looking to start your own business.

Amber Venz box interview, International Women's Day, Women's History Month, which means International Women's Day

Q&A with Amber Venz Box

Before we get into the interview, I just wanted to share that I’ve had the opportunity to meet Amber several times and hear her speak at conferences. Not only is she such an ambitious woman in so many ways, she’s honestly one of the main reasons I’m here…and have been able to grow this exciting company and community of amazing women like you.

What advice would you give young women who want to succeed in the mostly male-dominated tech industry?

Lean into your strengths. Do the role you want, don’t wait for permission or someone to ask for it. Ultimately, every industry and business will be a technology company, and the sooner you can become familiar with the way tech companies operate and their strategies for growth and user experience, the better!

What advice would you give to women who want to reinvent themselves, start a business or just try something new?

Launch! I like the quote that says “the idea is free, crowds are sold separately” because you can never succeed if you don’t launch. Don’t try to launch with a fully perfected product. Launch the minimum achievable product and learn – grind – leather – grind – rinse – repeat. Statistics show that co-founder companies are more likely to succeed than single founder companies. Who is the yin of your yang? Find your complement and work as a team.

How can we encourage more women to pursue entrepreneurship or senior leadership positions in their careers?

encourage them to learn practical business skills and strategies; get started as soon as possible; to always do more than is asked or expected and to never stop learning about business and strategy. Work with people who take you to the next level, from whom you can learn.

Tell us about a woman who has inspired you personally or professionally.

Three women stand out for me – and in addition to my personal relationship with them, they have all been committed over the years to share and inspire the LTK community at our conferences.

Kendra Scott – Like Kendra, I owned a jewelry store and identified with her store-to-store approach to getting the line launched. Growing her business as a single mom, Kendra created a brand that resonates with women everywhere. Today she has a large majority stake in her company and is generous in sharing her wisdom and resources with other women. Whitney Wolfe Herd – I met Whitney in college and we connected through our shared passion for building businesses. (Whitney was one of the first “girl of the moment” features on my blog in 2010!) She understands what motivates people, is a strategic thinker and dreams BIG. Her understanding of people and networking is beyond her age and she has set the bar for female founders in this generation. Charlotte Jones – Charlotte runs the marketing for the most valuable sports franchise in the world: the Dallas Cowboys. In a boy world, and despite her team’s shortcomings on the pitch, she has created a brand that people love and love. Charlotte is inspiring and I love her advice – “if they love the brand, don’t sell them the sweater.”

What is the main obstacle you had to overcome as a female entrepreneur/businesswoman? Do you think that obstacle will be the same for our daughters and their daughters?

In school I concentrated on art and did not take any business class. Meanwhile, my male colleagues were 100% focused on business and our trajectories were therefore very different. I didn’t leave college with a business vocabulary or even an understanding of business strategy and that was detrimental to me. I will encourage my daughters to take the business classes!

What do you consider your greatest achievement?

Creating a platform that empowers creatives to achieve economic success far beyond what was previously possible. More than 150 women have become millionaires on the LTK platform and thousands more support themselves and their families by sharing what they love and helping other people navigate life online.

What do you know now that you wish the 10-year-old version of you knew then?

In grade school – don’t get so caught up in the social dynamics and pressures of these chapters – they will succeed. Focus on developing your gifts and interests. In college – Get the business degree and take all the strategy courses you can.

What do you consider to be the biggest challenges or threats to your industry and how do you try to avoid and/or tackle them?

Time tells us that the popularity of publishing platforms will come and go and that their revenue models are less and less aligned with the creators they use to reach the public. We are working on the challenge of attracting and retaining audiences through the LTK app and shopping platform. Keep an eye out for this space – more “ramps” for shoppers are coming this year!

What motivates and drives you?

I always wanted to be an entrepreneur and had several companies before LTK. When I met Baxter, my husband and business partner, together we were able to create something that empowered both me and all my friends. I say LTK is the Baxter for every Amber. I am motivated by the creative entrepreneurs who are achieving incredible success on the LTK platform.

And one of the things that motivates me? Amber. Sometimes when I’m not sure I can do anything, I think of Amber juggling her 4 kids, creating a resort in West Texas (yes, she created a resort), and a billion dollar tech empire built up and then I think… I got this. I am so thankful that there are women like her who are taking huge risks and paving the way for the rest of us to achieve success and fulfill our dreams.

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