When Instagram first came out with its store feature, I didn’t think much about it. For a while it remained a barely touched icon that I only accidentally clicked on when I was trying to search the explore page. Eventually, curiosity crept up in me and I have to admit I was too quick to judge the social media site’s take on navigating the retail market. When I clicked on the little store icon, I was presented with a screen full of products that suited my style, from popular retailers like Zara and Net-a-Porter to small indie brands that I wish I had found earlier in my life.
I’m an overthinking shopper, so it usually takes me hours to browse through dozens of shopping sites and find choices suitable enough to not only get to the checkout, but even make it to my shopping cart. Instagram’s shopping algorithm puts together pages of fashion and beauty products from multiple brands for you based on what you interact with in the app, so it takes a lot of work out of the shopping comparison. I’m not sure why more people aren’t talking about it as I find myself clicking that store icon a lot more often now. Below I have collected the gems I found in the app. I don’t have the bandwidth to check every sartorial option under the sun, so I certainly would have missed some of these picks if it wasn’t for my newfound love of Instagram shopping. Once you’ve gone through my picks, you can test the feature for yourself.
This post I used the Instagram app for shopping and found these 20 gems
was original published at “https://www.whowhatwear.com/instagram-shop”