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Hottest Fashion Launches of August 2022

Thanks to Tiffany & Co.

August is a time to recharge, rest and enjoy the last bit of summer while we still have it. The confidence of the Leo season has us excited for nights out on the town — and a slew of fashion launches that will help you through the pining, everyday-feels-like-Sunday month. We’re kicking off warm and futuristic with Tiffany’s first-ever NFT launch, but keep an eye on this space as we bring you the news you need throughout the month.

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1 Tiffany & Co. goes virtual with ‘NFTiff’

Who: Tiffany & Co.

What: First NFT, NFTiff

Where: Available online at on August 5

Why: If you’re the world’s largest jeweler, you can’t ignore the hype of online marketplaces like the NFT blockchain. So, after Tiffany’s Alexandre Arnault shared a photo of his custom Tiffany CryptoPunk necklaceInspired by his own NFT, the juggernaut teamed up with blockchain technology company Chain to create an NFT of the design. Each NFTiff, as they are cheekily called, will draw on the 10,000+ CryptoPunk NFTs to create a gem and diamond pendant that is every bit unique. A select run of 250 pendants will be physically produced, if you are an IRL shopper.

Kevin LeBlanc Kevin LeBlanc is the Fashion Associate at ELLE Magazine.

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