Chazlyn Yvonne’s eye for fashion has been passed down from generation to generation. “My mother loves fashion and so does my grandmother. She always dressed me up and I also loved playing with dolls and sketching when I was growing up,” she says. “I used to watch shows like Project Runway and became interested in fashion. However, it wasn’t until my freshman year of high school that I realized how passionate I was about it and decided I wanted to apply to a fashion school, where I would soon find my love for content creation and social media.” Her style is as cheerful and carefree as her personality. “My personal style is whimsical and hyper-feminine! I love the aesthetics of the princess core, doll core, ballet core, and cottage core and I love combining them on my page. My favorite color is pink and it definitely dominates my feed.” She enjoys opening up a fantasy world while providing much-needed representation. “I like the whimsical aesthetic because for me it’s a way to break out of the norm and become the dream version of myself. The whimsical niche is dominated by non-POC, so it’s important to me that I show brown and black women in this style so I can be the inspiration and representation I’ve always wanted to be.”
Lockdown boredom caused her to stumble upon her brand new career path as a fashion blogger. “I started during the pandemic! I had nothing to do but online classes so I started posting creative shoots on IG. Before I knew it, brands started reaching out to me for gifts, and then I landed my first paid brand deal with Amazon Prime Student, where I could create fashion and lifestyle content. Since then I knew it was a newfound passion and I have never looked back.” This success led to her being invited to NYFW! “New York Fashion Week was a dream!” she gushes. “The highlight for me was definitely the Selkie show. I’ve been working with them for a little over a year now and was invited backstage to try on dresses and create exclusive behind-the-scenes content. I always loved hearing about NYFW as a kid, so this was beyond what I could have ever imagined. The diversity and body inclusivity was second to none! I also attended the Kate Spade New York presentation, Rebeccca Minkoff and a few others!” If you want to emulate Chazlyn’s style, start with the basics and pay attention to fanciful embellishments. “I’d say focus on a few colors you love and try to style them as much as possible! A big part of my aesthetic is my color palette. I also try to incorporate details such as lace, ruffles, embroidery and puff sleeves into my accessories and embellishments.” Chazlyn hopes expansion is in her future to make sure everyone has a role model. “I would love to continue to grow and build my platform and possibly expand into a partnership with a brand I join, or even create my own! I want to show diversity in this style of fashion and hope I can be an example for BIPOC pursuing big dreams.” Some heroes wear lace!
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Chazlyn Yvonne is the whimsical fashion icon BIPOC deserves. Photo credit: Courtesy of Chazlyn Yvonne.
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