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Bella Hadid closed off Coperni with a spray-on dress

Bella Hadid in Coperni’s runway show in Spring 2023.

Alexander McQueen did more than his fair share of storied runway shows before his tragic death in 2010. But none were as iconic as the late designer’s spring 1999 women’s collection, which saw supermodel Shalom Harlow walk out in a crisp, all-white gown. that sprayed some mechanical robots with black and yellow graffiti.

In an unexpected slice of fashion week theater, Coperni – the vibrant French label co-founded by S√©bastien Meyer and Arnaud Vaillant – paid tribute to the historic moment in its own way. On Friday evening in Paris, Bella Hadid closed the French label’s spring 2023 presentation with a McQueen-esque twist: the model wore nothing but nude underwear and had her one-shoulder final dress sprayed on for the public.

How exactly?

According to Vogue Business, the spray-on technique came courtesy of materials science company Fabrican; it is a proprietary liquid containing cotton or synthetic fibers suspended in a polymer solution that evaporates when in contact with the body. This finale was a long one, it turned out, with Meyer and Vaillant reportedly working with Fabrican founder Manel Torres to perfect the spray-on effect over the past six months. It’s a particularly fitting technological demonstration for Coperni, which has built a company on 1960s retrofuturism since its launch in 2013.

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You can watch the presentation in action below:

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