At Telfar, the limit does not exist

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Every invitation to a Telfar event raises the question: what will the fashion industry wildcard surprise us with next? The last time Telfar Clemens gathered his loyal supporters and media in a room for an event, it turned out to be a sermon turned sermon in the church to announce the brand’s latest innovation: Telfar TV, an experimental public network launched 24 hours a day. September. On Wednesday evening, February 16, Clemens closed New York Fashion Week with a bow – an honor Marc Jacobs has had for years – with a two-for-one delight.

The bow on this gift was jagged but smooth, unwieldy but perfectly placed, much like Clemens and his very famous cult-favorite brand (even Beyonce has a Telfar tote). In contrast to the anxious frenzy of traditional fashion shows, the hall of Telfar visitors felt somewhat calm, probably due to the open bar along the walkway to the “theatre” or the smell of weed that blanketed the area as the originally scheduled showtime seemed to be coming to an end. being pushed further and further. The guests settled into the theater-style seats facing a large white screen, and as the opening notes of the video played, one thing was obvious: this wasn’t your typical show. Then ask yourself again: is Telfar Clemens your typical designer?

Guests were treated to Telfar TV videos, from a spoken word performance by poet Fred Moten to a Wheel of Fortune style game show to various dance breaks and chatter among the cast including Gitoo Cuchifrito, Trap Selyna, Aya Brown, Ian Isiah (who served as the main host), and of course Clemens. When a video ended, the curtains were pulled back to reveal a bright white runway, similar to the Telfar TV set.

The unconventional show was Clemens’ response to a question he posed in the show’s notes: “What is a brand collection without buyers, stores, or the planned obsolescence of seasonal fashion; a brand whose customers are more like employees?”

The answer comes two years later with a collection tailored for the coolest kids on Telfar University’s campus. The mostly neutral color palette featured pops of candy-covered orange, blue, and pink. Workwear staples like baggy chinos and short shackets were mixed with traditional jerseys that were elongated with curved hems. Cut-out detailing appeared on boxy t-shirts and sweats, and several iterations of Telfar’s hallmarks, such as asymmetrical tops and tracksuits, were interspersed between styles. When eyes weren’t on the collegiate-themed collection, they turned to the accessories that accentuated certain looks, from the enlarged gold logo hoop earrings to the different sizes of the latest Telfar duffel bag silhouette.

Curtains closed again and the screen resumed the Telfar TV programming with more laughter, more chatter and more songs (Isiah sauntered around the Telfar TV and sang “cool down”) repeatedly before the screen went dark for the last time of the night. removed to show the second half of the collection. Part two was devoted to denim, which came in dark washes, distressing and mixed prints interspersed with more collegiate clothing. Ending the show with a bang, a figure dressed in a head-to-toe black slinky suit appeared with Telfar’s new silhouette – a black round crossbody embossed with the Telfar logo on the front. Taking the family-style game show off the screen, Telfar TV’s cast and catwalk models stepped forward for a bow as the mysterious figure dove into the audience with a QR code for anyone willing to buy the latest “infusion.” The thunderous applause and the hour-long spectacle only prove that when it comes to Clemens’ ingenuity, the limit does not exist.

Nerisha Penrose Beauty Commerce Editor Nerisha is the beauty commerce editor at ELLE.com, covering all things beauty (and fashion and music).

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